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C. Bazzani
M. Canavari


food traditions, Italian food market, local food, qualitative research


In the last decade, the local food movement has achieved a growing popularity in the Italian food system. Nevertheless, the Italian food market still lacks a shared definition and labels indicating the local origin of the food products. In this study, we explore the meaning of “local food” in the Italian market using a qualitative approach. Results from twenty-three individual semi-structured interviews show that the meaning of “local” should be explained more in terms of connection between a community traditions and a geographical area than in terms of food miles.
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