Consumer fair prices for less pesticide in potato

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dichotomous contingent valuation, food safety, organic potatoes, probit model, reduced pesticides


This study estimates Turkish citizens’ willingness to pay (WTP) for reduced pesticides on potatoes.
These estimates rely on data collected from 393 persons covering all regions in Turkey through
an online survey during the period from June 22 - July 21, 2014. The average WTP was found to be about TL 1.68 for all observations including zero bids and TL 2.91 excluding zero bids. The results of the probit model show that cosmetic defects, free-pesticide potatoes with insect damages, age, and gender were identified by the model to have significant impacts on the probability of WTP.
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