Local food consumption during the covid-19 pandemic

Main Article Content

Zohra Ghali-Zinoubi

Keywords

consumer behavior, COVID-19 pandemic, local food, purchase intention, Tunisia

Abstract

The influence of intrinsic quality, health consciousness, environmental awareness, local support, and proximity of process on consumers’ intention to consume local food during the COVID-19 pandemic was tested, with food availability as a moderator. Online survey results were analyzed using a two-step structural equation modelling (SEM). Health consciousness was the major reason for consuming local food. Intrinsic quality and proximity of process were also significant drivers. Local support and environmental awareness have little impact on the intention to purchase local food. This study contributes to knowledge regarding the main factors driving local food consumption during a health crisis, providing directions.

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