IS LOCAL A MATTER OF FOOD MILES OR FOOD TRADITIONS?

Main Article Content

C. Bazzani http://orcid.org/0000-0002-3159-2198
M. Canavari http://orcid.org/0000-0003-0573-7880

Keywords

food traditions, Italian food market, local food, qualitative research

Abstract

In the last decade, the local food movement has achieved a growing popularity in the Italian food system. Nevertheless, the Italian food market still lacks a shared definition and labels indicating the local origin of the food products. In this study, we explore the meaning of “local food” in the Italian market using a qualitative approach. Results from twenty-three individual semi-structured interviews show that the meaning of “local” should be explained more in terms of connection between a community traditions and a geographical area than in terms of food miles.
Abstract 2099 | PDF Downloads 1005

References

Akaichi F., Gil J.M. and Nayga R.M. 2012. Assessing the Market Potential for a Local Food Product: Evidence from a Non-Hypothetical Economic Experiment. British Food Journal, 114(1), pp.19–39. doi:10.1108/00070701211197347

Aldinucci M. 2014. Farmers' Markets, 2013 di crescita. "Tirano" soprattutto nelle metropoli. Italiafruit News. Available at: http://www.italiafruit.net/DettaglioNews.aspx?IdNews=24843 (Accessed 20 Janauary 2014).

Alvesson M. 2003. Beyond Neopositivists, Romantics, and a reflexive approach to Localists in Organizational Research. The Academy of Management Review, 28(1), pp.13–33.

Amilien V., Fort F. and Ferras N. 2007. Hyper-real territories and urban markets changing conventions for local food – case studies from France and Norway –. Anthropology of food, 4, pp.1–17. Available at: http://aof.revues.org/446 (Accessed 15 February 2013)

Aprile M.C., Caputo V. and Nayga R.M. 2012. Consumers' valuation of food quality labels: the case of the European geographic indication and organic farming labels. International Journal of Consumer Studies, 36(2), pp. 158-165. doi:10.1111/j.1470-6431.2011.01092.x

Barham E. 2003. Translating terroir: the global challenge of French AOC labeling. Journal of Rural Studies, 19(1), pp.127–138. doi:10.1016/S0743-0167(02)00052-9

Author1 C. and Author2 M. 2013. Title. Journal, Vol(Iss), pp.. doi:

Brunori G. 2007. Local food and alternative food networks?: a communication perspective. Anthropology of Food, pp.1–16. Available at: http://aof.revues.org/index430.html (Accessed 17 February 2013)

Bugni V. 2010. Farmers’ Markets, Mercati contadini, La filiera corta e i consumatori, Martellago (VE), IT. Movimento dei Consumatori. Available at: http://fondazioneicu.org/files/libri/ICU_Farmers_Markets.pdf (Accessed 20 October 2013)

Campagna Amica. 2016. Mercati di Campagna Amica. Campagna Amica. Available at: http://www.campagnamica.it/cerca/Pagine/SearchResult.aspx?Prod=00000000-0000-0000-0000-000000000000andReg=andAmbito=Mercato (Accessed 2012)

Cholette S. 2011. Addressing the Greenhouse Gas Emissions Associated with Food Distribution: a Case Study of Californian Farmers’ Markets. Economia agro-alimentare, 13(3), 145–168. doi:10.3280/ECAG2011-003009

Coldiretti. 2013. Coldiretti. 2013. Available at: http://www.coldiretti.it/News/Pagine/default.aspx (Accessed March 2013)

Costanigro M., Kroll S., Thilmany D. and Bunning M. 2014. Is it love for local/organic or hate for conventional? Asymmetric effects of information and taste on label preferences in an experimental auction. Food Quality and Preference, 31, 94–105. doi:10.1016/j.foodqual.2013.08.008

Gracia A. 2014. Consumers’ preferences for a local food product: a real choice experiment. Empirical Economics, 47(1), 111-128.

D’Amico S., De Luca A. I. and Gulisano G. 2013. Circuiti di produzione e consumo “alternativi” per l’organizzazione del sistema agro-alimentare calabrese: un quadro introduttivo. Economia Agro-Alimentare, 15(2), 73–96. doi:10.3280/ECAG2013-002005

Darby K., Batte M.T., Ernst S. and Roe B. 2008. Decomposing Local: A Conjoint Analysis of Locally Produced Foods. American Journal of Agricultural Economics, 90(2), pp.476–486. doi:10.1111/j.1467-8276.2007.01111.x

Denzin N.K. 2001. The reflexive interview and a performative social sciences. Qualitative Research, 1(1), pp.23–46. doi:10.1177/146879410100100102

Dupuis M. and Goodman D. 2005. Should we go “home” to eat??: towards a reflexive politics of localism. Journal of Rural Studies, 21 (3), pp.359–371. doi:10.1016/j.jrurstud.2005.05.011

Feagan R. 2007. The place of food: mapping out the "local" in local food systems. Progress in Human Geography, 31(1), pp. 23-42. doi:10.1177/0309132507073527

Franco S., Cicatiello C., Blasi E. and Pancino B. 2015. Le filiere corte auto-organizzate dai consumatori: il modello dei Gruppi di Acquisto Solidale. ECONOMIA AGRO-ALIMENTARE, 17(2), 33–56. http://doi.org/10.3280/ECAG2015-002003

Giovannucci D., Barham E. and Pirog R. 2010. Defining and Marketing “Local” Foods: Geographical Indications for US Products. The Journal of World Intellectual Property, 13(2), pp.94–120. doi:10.1111/j.1747-1796.2009.00370.x

Giuca S. 2012. Conoscere la filiera corta. In B. Venuto, ed. Agricoltori e filiera corta. Profili giuridici e dinamiche socio-economiche (pp. 11–29). Rome, IT: INEA.

Goodman D. 2004. Rural Europe Redux? Reflections on Alternative Agro-Food Networks and Paradigm Change. Sociologia Ruralis, 44(1), pp.3–16. doi:10.1111/j.1467-9523.2004.00258.x

Hand M. and Martinez S. 2010. Just what does local mean. Choices, (The megazine of food, farm and resourcehs issues), pp.1–4. Available at: http://farmdoc.illinois.edu/policy/choices/20101/2010102/2010102.pdf (Accessed June 2012)

Hinrichs C.C. 2003. The practice and politics of food system localization. Journal of Rural Studies, 19(1), pp.33–45. doi:10.1016/S0743-0167(02)00040-2

Hu W., Batte M. T., Woods T. and Ernst S. 2012. Consumer preferences for local production and other value-added label claims for a processed food product. European Review of Agricultural Economics, 39(3), 489–510. doi:10.1093/erae/jbr039

Kirwan J. 2004. Alternative Strategies in the UK Agro-Food System: Interrogating the Alterity of Farmers’ Markets. Sociologia Ruralis, 44(4), pp.395–415. doi:10.1111/j.1467-9523.2004.00283.x

La Trobe H. 2001. Farmers’ markets: consuming local rural produce. International Journal of Consumer Studies, 25(3), pp.181–192. doi:10.1046/j.1470-6431.2001.00171.x

Lombardi P., Caracciolo F., Cembalo L., Colantuoni F., D'Amico M., Del Giudice T., Maraglino T., Menna C., Panico T., Sannino G., Tosco D. and Cicia G. 2013. Country-of-origin labelling for the Italian early potato supply chain. New Medit, 12(1), 37-48.

Martinez S., Hand M., Da Pra M., Pollack S., Ralston K., Smith T., Vogel S., Clark S., Lohr L., Low S. and Newman C. 2010. Local Food Systems Concepts, Impacts, and Issues (pp. 1–80). Washington D.C.: United States Department of Agriculture (USDA). Available at: http://www.ers.usda.gov/media/122868/err97_1_.pdf (Accessed June 2012)

Moisander J., Valtonen A. and Hirsto H. 2009. Personal interviews in cultural consumer research - post-structuralist challenges. Consumption, Markets and Culture, 12(4), pp.329–348. doi:10.1080/10253860903204519

Molteni L. and Troilo G. 2012. Ricerche di Marketing. Milano, Italy: EGEA.
Myers M. D. 2009. Qualitative research in business and management. London, UK: Sage.

Pencarelli T., Forlani F. and Dini M. 2015. Il marketing dei prodotti tipici locali nella prospettiva esperienziale. Il caso del tartufo (The marketing of local products in the experiential perspective. The case of a truffle company). Economia Agro-Alimentare, 17(2), 11–32. doi:10.3280/ECAG2015-002002

Pirazzoli G. (2012, September 28). Interviewed by D. Gentile and C. Auhor2 [Tape recording]. Lo sviluppo dei Farmers’Markets in Italia. The Earth Market of Bologna. Bologna.

Renting H., Marsden T.K. and Banks J. 2003. Understanding alternative food networks: exploring the role of short food supply chains in rural development. Environment and Planning - Part A, 35(3), pp.393–411. doi:10.1068/a3510

Slow Food, 2013. Slow Food - Buono, Pulito e Giusto. Slow Food. Available at: http://www.slowfood.it/ (Accessed March 2013)

Sonnino R. and Marsden T. 2006. Alternative Food Networks in the South West of England: Towards a New Agrarian Eco-Economy? in Terry Marsden, Jonathan Murdoch (eds.) Between the Local and the Global (Research in Rural Sociology and Development, Volume 12) Emerald Group Publishing, pp.299–322.

Strauss A. and Corbin J. 1998. Basics of qualitative research, Newbury Park, CA: Sage.

Vandecandelaere E., Arfini F., Belletti G. and Marescotti A. 2009. Linking people, places and products. A guide for promoting quality linked to geographical origin and sustainable Geographical Indications. A guide for promoting quality linked to geographical origin and sustainable geographical indications. Rome, FAO and SINER-GI. Rome: Food and Agriculture Organization of the United Nations. Retrieved from http://www.eastagri.org/meetings/docs/meeting43/IGpresentation.pdf

Viganò E., Antonelli G., Bischi G. I. and Tramontana F. 2015. Consumo e consumatori di prodotti alimentari nella società postmoderna. Economia agro-alimentare, 17(1), 59–80. doi:10.3280/ECAG2015-001004

Zepeda L. and Deal D. 2009. Organic and local food consumer behaviour: Alphabet Theory. International Journal of Consumer Studies, 33(6), pp.697–705. doi:10.1111/j.1470-6431.2009.00814.x